Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. HubSpot has published ‘A Comprehensive Guide to Local SEO in 2022′ to help marketers achieve better results.  Kelsey Smith says, “Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search. With local SEO, businesses can use this to position their products and services to local prospects... [...]