When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022. The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities,... [...]

Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]

Local SEO is the way forward if you want to get more customers to your local business from organic search. Ahrefs has published ‘Local SEO: The Complete Guide’ to help marketers understand local SEO and utilize it well. This guide covers the following: Local SEO basics Local SEO keyword research Local SEO ranking factors Local SEO tools. Joshua Hardwick says, “Local SEO is important because many people use search engines to find local businesses. In fact, according to Google: 30% of all mobile searches are related to location. 78% of people who search for something nearby... [...]

On July 1st, 2018, Google released a new [Version 68] of Chrome and, in the process, created a sizable marketing opportunity for you. Cloud Defender helps you grab that opportunity. Ever since then, all HTTP URLs are now displayed as “Not Secure”. Consequently, HTTPS (indicating your site has a Secure Socket Layer [SSL]) now is required for good SERP ratings and for customer perceptions of legitimacy. If you don’t have your website set up as an SSL site (for example, https://IMNewsWatch.com), you will be losing visitors, commissions, and customers. Many times when a person sees... [...]

Local SEO helps your business reach out to the customer base locally. With a strong SEO strategy, you can grow your audience significantly. Search Engine Journal contributor Jeff Ridall has published ‘Local B2B SEO: The Complete Guide For Local Businesses’. He says, “Below are a few best practices to consider specific to B2B. Start With The Basics Every SEO project, locally-focused or otherwise, must begin with a solid foundation. This means conducting a thorough web presence audit or SWOT analysis to identify where to focus on-site and off-site optimization efforts, whether... [...]

According to Rio SEO, 83% of local consumers use Google Search to find information about local businesses. And 90% make a purchase within one week of their initial search. Search Engine Land contributor Angie Nikoleychuk has highlighted seven local SEO updates that may affect your 2022 planning. She says, “Understanding the changes to local search throughout 2021 and adjusting your 2022 local SEO strategy accordingly. So, what do you need to know about 2021’s many updates and changes? 1. Google Business Profile Made Local SEO More Convenient For Businesses When Google rebranded Google... [...]

Local SEO helps your business stand out and helps drive more traffic to your premises through online leads. Search Engine Journal contributor Brooke Osmundson has shared nine local SEO tips from top experts. She says, “Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Include local identifiers based on what customers are already searching for. Whether that’s neighborhood, county, city, etc. Create dedicated pages for top FAQs from your customers. This alleviates the need to answer these questions... [...]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ on Wednesday, April 6, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Search Engine Journal contributor Brian Harnish has published an article on local SEO for beginners. He says, “One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract... [...]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate. Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to Improve Your Local search Rankings’. The SEJ team says, “Download our ebook, Local SEO, and find everything you need to know to develop and implement a successful local SEO strategy. In this comprehensive guide, you’ll learn: Top local... [...]