According to Rio SEO, 83% of local consumers use Google Search to find information about local businesses. And 90% make a purchase within one week of their initial search. Search Engine Land contributor Angie Nikoleychuk has highlighted seven local SEO updates that may affect your 2022 planning. She says, “Understanding the changes to local search throughout 2021 and adjusting your 2022 local SEO strategy accordingly. So, what do you need to know about 2021’s many updates and changes? 1. Google Business Profile Made Local SEO More Convenient For Businesses When Google rebranded Google... [...]

Local SEO helps your business stand out and helps drive more traffic to your premises through online leads. Search Engine Journal contributor Brooke Osmundson has shared nine local SEO tips from top experts. She says, “Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Include local identifiers based on what customers are already searching for. Whether that’s neighborhood, county, city, etc. Create dedicated pages for top FAQs from your customers. This alleviates the need to answer these questions... [...]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ on Wednesday, April 6, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Search Engine Journal contributor Brian Harnish has published an article on local SEO for beginners. He says, “One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract... [...]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate. Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to Improve Your Local search Rankings’. The SEJ team says, “Download our ebook, Local SEO, and find everything you need to know to develop and implement a successful local SEO strategy. In this comprehensive guide, you’ll learn: Top local... [...]

Ben Fisher, the co-founder of Steady Demand, has published an article highlighting six common local SEO myths. He says, “There is no shortage of digital snake oil salesmen out there who rely on myths, half-truths, and downright falsehoods to convince you they can magically boost your rank…for a hefty fee, of course. If you encounter anyone telling you they have a magic solution to boosting your GBP listing, run away! Here are five of the top myths you might run into. Myth One: Google Stacking This one is all too common. You might hear the suggestion that stacking Google products (e.g. –... [...]

A strong local SEO strategy gives you an opportunity to be everywhere customers are looking. It helps you target the right prospects, locally. MOZ contributor Miriam Ellis has shared seven useful tips to help you achieve local SEO success in 2022. She says, “Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come! 1. Converse with customers everywhere, with extra kindness At that next meeting in which you are training staff who directly interact with your customers and clients, spend a minute listening... [...]

SearchLab’s Greg Gifford has published a new video ‘Busting 5 common Local SEO myths’. He says, “In this week’s video, I channel my inner Adam and Jamie and do a bit of Local SEO mythbusting. There’s a lot of content out there about Local SEO, and unfortunately, some myths just won’t die – so I share five of the most common Local SEO myths and bust them, so you can be a better marketer. Welcome back to another episode of Local Search Tuesdays. This week, I’m channeling my inner Adam and Jamie – ‘cause this week, I’m doing some Local SEO mythbusting.” Busting... [...]

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with multiple locations What to do with blog posts How to track local keyword rankings Why is local keyword research important? Local keyword research is important because you need to understand what people type into search... [...]

A strong local SEO strategy can help you to get more business. It helps you establish your web presence in your local niche market, achieve higher search engine rankings, and get more website traffic. Rank Ranger contributor Dan Foland has shared three useful off-page content marketing strategies for local SEO. He says, “With this fresh and compelling content in hand, you’re ready to consider all the ways to amplify its reach. Here are three effective SEO approaches to get more eyes on your content: GMB: It’s More Than a Business Listing  A Google My Business profile does a lot more... [...]