New customers are the life of any business. Finding them isn’t always easy, especially for local businesses. If you can offer a local business a website that will give them a steady supply of new leads, a smart owner should jump at the chance for this stream of new business. That’s why local marketing consultants need to look into Local Lead Gen SEO, new (and very popular [it’s a WO of the day]) training on a profitable niche in the local consulting business. Learn how to flip Local Lead Gen Sites to business owners and earn $500 (maybe more) for each site; at least, that’s what some students... [...]

Baer says, “If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. I teamed up with my friends at Formstack (a great sponsor of Convince & Convert) to help fix that information gap”. Boost Online Lead Gen With These 4 Secrets Jay Baer’s... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]

Andrew McDermott says, “You’ve got leads. Prospective customers who want to buy. They’ve made a beeline for your website and opted in. Some of them explicitly stated that they need your product. Yet 75% of them aren’t buying. What gives? Why aren’t they buying? They won’t buy because they’re not ready. But it gets worse. According to Gleanster Research, 50% of the leads you generate are qualified, but not ready to buy right now. 25% of the leads you generate are totally unqualified; they won’t ever buy. In fact at any given time, only 25% of your leads... [...]

Joe Pulizzi says, “Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal, and more toward getting measurable results (using leads as one measure). Those are some of the key insights from... [...]

Josh Haynam says, “60% of content marketers say their number one goal is to generate new sales leads. This is not an easy thing to do.  I’m going to show you how to make a quiz that produces a steady stream of brand new qualified leads. In order to show how this is done, we are going to follow the journeys of three quizzes that brought in a combined total of 15,000 leads. We’ll go step-by-step through the creation process, looking at what was done right as we discover the secrets behind creating such high converting content”. How to use quizzes for lead generation ‘Econsultancy’... [...]

Verónica Maria Jarski says, “Do you know the seven components of lead generation? Here’s a look at each one, its purpose, and benefits. The seven elements are quality of the source, volume of the leads, decision makers, media and social, business targeting, location targeting, and industry targeting. “Lead generation comes in many forms,” according to the following Pareto Effect infographic. “Learn to use the tools available to you and how to get the best ROI from your efforts.” For example, consider location targeitng. “Review your current areas of business... [...]

The Yellow Pages ruled the advertising world for 100 years. It was the most widely distributed business directory in the world. Any business wanted to have its name in the Yellow Pages. But times change, and now the important business directories are the ones online, not the printed books that become obsolete in a year. Online directories have several important advantages. For example: • They can be updated instantly. In fact, if the directory owner allows, the business itself can update its listing. • They can specialize in a niche market, so the people who visit the directory are people who... [...]

Jasmine Sandler says, “These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. There is no one-size-fits-all answer to creating more brand awareness. Even for organizations in the same industry, an online marketing plan from one company to another will likely be different, because what works for one may not work for the other. If you are struggling with qualified online leads, here are three digital marketing tips for you and your marketing team to consider that will boost your... [...]

Baer says, “Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads2 (The Annuitas Group). But how do you make sure your lead... [...]