Martin Beck says, “Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site everyday. As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for brand-related data. Compared to text, photos are a notoriously tough nut to crack for consumer intelligence; people usually don’t include complete or accurate caption information about the photos they share online. That leaves marketers... [...]

Ric Dragon says, “Jonathan Gillette is credited with first using the term tumbleblogsto refer to short-form or microblogs in 2005.  In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr — and, as of the time of this writing (July 15, 2014), the site boasts 195 million blogs, 83.1 billion total posts, and 97 million daily posts. For the 13- to 25-year-old demographic, Tumblr is more popular than Facebook. It would be... [...]

The latest ‘Econsultancy’ blog post is titled “Why Tumblr is the new unexpected social platform for first direct”. Lisa Wood says, “When you think of Tumblr, you probably think of edgy creative images and striking visuals. You probably don’t think about your bank.  But at first direct, we’re just about to launch a new Tumblr channel to showcase ourselves in a slightly different space, a space which is not particularly a ‘bank space’, a space which is unexpected”. Why Tumblr is the new unexpected social platform for first direct ‘Econsultancy’... [...]

The latest post on ‘Mashable’ is titled “Tumblr Introduces @Mentions for Users”. Samantha Murphy Kelly says, “Tumblr announced on Tuesday it is finally adding capabilities for users to directly mention others on the site, a feature that’s been long requested by its dedicated fan base.By typing the “@” symbol and typing the username of who you want to address inside a Tumblr post, a drop down menu will appear. In an email to Mashable, a spokesperson said the mentions will trigger a notification in the recipient’ in-stream on the dashboard, as well as on... [...]

The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”. Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content. YouTube launched an... [...]

The internet is all a-buzz about the new plugin, PulseHover, that increases social sharing of your site. It sold over 500 copies the first day. No doubt it can improve your traffic and sales through viral action. But if you want to be sure it will work for you, you can get a free trial version before you invest. It’s what they call their “mini” version. To get this version instead of buying the whole version right away: • Go to PulseHover, • Read the explanation of what they offer, but instead of buying, • Click to close the window. You get a pop-up asking you... [...]

Many ways have been tried for getting web traffic. Some work; some don’t. Social media are currently one of the best. The best known are Facebook and Twitter. But there are others; some of them quite effective. Paul James discovered an under-appreciated social site, Tumblr, and found that it can be a marketer’s “secret weapon.” He just released Tumblr Tycoon to give marketers the inside track on using Tumblr profitably. This concise report (available in both video and written form) on using Tumblr for marketing is the result of months of tweaking and experimenting. It’s... [...]