Ric Dragon says, “Jonathan Gillette is credited with first using the term tumbleblogsto refer to short-form or microblogs in 2005.  In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr.

Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr — and, as of the time of this writing (July 15, 2014), the site boasts 195 million blogs, 83.1 billion total posts, and 97 million daily posts.

For the 13- to 25-year-old demographic, Tumblr is more popular than Facebook. It would be a mistake to think that Tumblr is simply a playground for adolescents, however — according to 2013 demographic data from Quantcast, 88% of Tumblr users are over 18, and 57% have at least a college degree”.

Finding Tumblr’s Place In Your Social Strategy

Marketing Land

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