‘Tumblr Partners With Ditto Labs To Scan Photos For Brand Affinity’ – ‘Marketing Land’ Article
Martin Beck says, “Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site everyday.
As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for brand-related data.
Compared to text, photos are a notoriously tough nut to crack for consumer intelligence; people usually don’t include complete or accurate caption information about the photos they share online. That leaves marketers largely in the dark about brand affiliations in social photo streams”.
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