Why Instagram Alt Text Matters [Explained]
Alt text on Instagram is the description that identifies the content of an image and allows screen readers to describe your photos to blind or visually impaired users.
Hootsuite contributor Hannah Macready has published an article explaining the usefulness of Instagram Alt text.
Macready says, “Instagram alt text is important because it improves accessibility on the platform.
Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn’t compromised.
According to the WHO, there are 1 billion people worldwide who have moderate to severe visual impairments. So, it’s safe to assume people in your audience benefit from Instagram alt text.
Aside from boosting accessibility, adding Instagram alt text can also help improve the performance of your Instagram posts through SEO.”
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