Instagram Stories Highlights allows its users to feature specific parts of the stories published on the social network.

Social Media Examiner contributor Ana Sonnenberg has published an article featuring 14 ways to use Instagram Stories Highlights for marketing.

She says, “How can you use Instagram Stories Highlights to your brand’s advantage? Let’s look at 14 ways to curate Instagram stories and create highlights that align with common business and marketing goals.

#1: Product Launches and New Features

Thanks to their temporary nature, stories are ideal for time-sensitive content like product launches and new features. While these topics aren’t exactly evergreen, they may be relevant for much longer than 24 hours.

When you want to showcase product launches or keep new features top of mind with followers, Instagram Stories Highlights are ideal. With highlights, you can continue to generate interest in products and features long after your stories expire. You can even score sales with stories that include tagged products or link stickers.”

14 Ways to Use Instagram Stories Highlights for Marketing

Social Media Examiner

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