Interactive content is any type of material that conveys its message by encouraging user participation. Search Engine Journal contributor Chelsea Alves has published an article featuring 10 best social media interaction posts. She says, “In this blog, we’ll cover: What is interactive content? Why post interactive content on social media? Best social media interaction posts. Types Of Social Media Interaction Posts Social media posts have evolved from traditional text-based posts. Many different platforms allow for various elements to be added, from polls on Twitter to video content on... [...]
Archive for the 'Social Media Marketing' Category
This is a reminder for the Adweek webinar to be held on July 19, 2023. Adweek is hosting a webinar ‘Unlock More Value From Your Social Media Metrics: Increase Engagement With Better Insights’ on Wednesday, July 19, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the best practices to uncover valuable insights about your brand, industry and competitors that can help you craft content that resonates with your target audience from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to extract meaningful insights to enhance consumer engagement... [...]
HubSpot has published a new video ‘Social Listening: Transform Your Brand Today’ explaining social listening and how to use it. The HubSpot team says, “In this video, you’ll uncover the true power of social listening! Learn key tips, dive into practical usage with HubSpot’s own tools, and explore a real-life case study featuring Netflix. Discover how to choose the right platform for your business stage and audience. Join us to enhance your strategy and start your social listening journey today!” HubSpot [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Navigate Social Media Trends & Emerging AI Technologies’ featuring Jamie Gilpin. Loren Baker says, “How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technologies, and discover the seamless... [...]
Search Engine Journal contributor Annabelle Nyst has published an article featuring 134 social media statistics. She says, “We compiled this list of social media statistics to help inform your research. Whether you are a marketer trying to discern the best use of your team’s time, an advertiser deciding where to put your money, or whether you are just plain curious about what’s happening in the industry, this list of stats is sure to satisfy. So, without further ado, here are 134 social media statistics you should know in 2023. General Social Media Statistics Social Media Statistics Worldwide 1.... [...]
Digital Marketing Institute has published a new e-book ‘The Key Social Media Platforms – A Complete Marketing Guide’. The DMI team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch. A quality social media strategy enables brands to leverage these relationships as a real-time... [...]
If you want to breathe new life into under-performing social media accounts, there is hope. Check out this guide on the six ways to revive a social media profile and get started working on yours. Conduct a profile audit for immediate fixes When reviving a stagnant social media profile, conducting a thorough profile audit is the first step toward success. A profile audit allows you to find the problems with your content marketing and identify areas for improvement. So, start by reviewing your existing content to ensure it aligns with your brand identity and resonates with your target audience. Look... [...]
A subreddit is a forum dedicated to a specific topic on the website Reddit. According to Reddit, Inc., it has 57 million daily active users participating in more than 100k subreddits containing 13 billion posts and comments. Search Engine Journal contributor Kristi Hines has published an article featuring 43 subreddits for marketing professionals. She says, “Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. If you are searching for an answer to a question or discussion... [...]
HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ featuring Pinterest advertising tactics. The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world of Pinterest marketing and its potential impact on businesses across various industries. What You’ll Learn: Unique features of Pinterest that set it apart from other platforms Real-life success stories of businesses that have thrived using ... [...]
While consumer engagement and related media metrics are a must-have for brands, on their own, they aren’t enough. The true value of this data lies in its ability to provide meaningful insights about your customers, help you assess performance, and allow you to track return on investment (ROI). Adweek is hosting a webinar ‘Unlock More Value From Your Social Media Metrics: Increase Engagement With Better Insights’ on Wednesday, July 19, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the best practices to uncover valuable insights about your brand, industry and competitors... [...]