Tamar Weinberg says, “Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid views.

Today, even more detail is being added to video metrics, including day-by-day performance.

Minutes viewed

Facebook will now provide data that empowers publishers to learn the number of time spent on a video on a particular day.


Facebook will share daily insights on the total number of video views per day, giving marketers insights on which days perform better.

10-second views

Video publishers and brands will now learn how many times a video was viewed for up to 10 seconds on a regular day”.

Facebook video metrics add richer day-by-day data

Marketing Land

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