Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you make the most from your investment in Facebook lead ads. The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns. You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify... [...]
Archive for the 'Facebook Advertising' Category
Facebook advertising enables you to reach a wide social media audience online and promote your products and services. Facebook advertising campaigns can be a key driver to generate more revenue during the holiday season. Social Media Examiner’s Laura Moore has shared a four-step guide to help you plan and create Facebook ad campaigns for the holidays. Moore says, “Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results... [...]
Facebook has announced new ad limits for the advertisers. According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.” Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy. Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of... [...]
Social Media Examiner has published a new podcast episode ‘Facebook to Place Limits on Ads: What Marketers Need to Know’. Listen to this podcast to learn about the upcoming changes in Facebook ads. The SME team says, “We explore Facebook’s plans to limit the number of ads a page can run with special guest, Tara Zirker. We will also cover more updates from Facebook, Instagram, and YouTube”. Listen to the podcast on the following site. Facebook to Place Limits on Ads: What Marketers Need to Know Social Media Examiner [...]
Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI. HubSpot contributor Carly Stec has published an eight-step guide to advertising on Facebook. She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. The campaign houses all of your assets. Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each. Ads. Your actual ads live within your ad sets.... [...]
With Facebook Lead Ads, you can allow users to stay on the platform to submit your lead form. With this form of ads, you can avoid sending your prospects to external lead pages. Social Media Examiner’s Paul Ramondo has shared a three-step process to help you create Facebook Lead Ads. Ramondo says, “To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough. #1: Set Up Your Facebook Lead Form One of the great things about Facebook lead ads is that they minimize the amount of friction with your audience. If you send people offsite (off of Facebook)... [...]
Social Media Examiner has published a new video ‘How to Use Facebook’s Asset Customization to Tailor Your Ad Placements’ featuring Paul Ramondo. Watch this video to learn new ways to improve your Facebook ads. The SME team says, “Want to use one piece of creative for more than one ad placement? Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Facebook ads expert, Paul Ramondo, shows you how to customize one creative asset for multiple placements without leaving Facebook Ads Manager. You’ll discover how to use the asset customization... [...]
By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend Return on... [...]
Approximately 1.6 billion people worldwide are connected to a small business on Facebook. By advertising on Facebook you get an opportunity to put your products and services in front of them. HubSpot contributor Bethany Cartwright has shared a short guide to choosing the best Facebook ad type for your goals. Cartwright says, “In this post, we’ll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals. 1. Post Engagement If you regularly post content on your Facebook page, you probably know... [...]
Google Analytics platform helps you to track your website performance to improve user experience. You can also track your Facebook ads using this platform. 99 Signals’ Sandeep Mallya has published a video highlighting how you can track your Facebook ads with Google Analytics. Mallya says, “Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads.... [...]