With Facebook Lead Ads, you can allow users to stay on the platform to submit your lead form. With this form of ads, you can avoid sending your prospects to external lead pages.

Publishing Tools option under More tab for Facebook page
Social Media Examiner’s Paul Ramondo has shared a three-step process to help you create Facebook Lead Ads.

Ramondo says, “To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough.

#1: Set Up Your Facebook Lead Form

One of the great things about Facebook lead ads is that they minimize the amount of friction with your audience. If you send people offsite (off of Facebook) to, say, the third-party landing page software you use, that page may take 3–10 seconds to load. When you create a Facebook lead form, it’s an instant experience, and Facebook pre-populates the form with the information from that user’s Facebook profile, allowing you to capture a lead in 5–10 seconds.

Before you can run Facebook lead ads, you need to create the lead form itself. To do this, go to your Facebook page, click on the More tab, and select Publishing Tools”.

How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

Social Media Examiner

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