Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads  are available for any budget and can be purchased in a variety of ways. It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity. Entrepreneur writer Nathan Resnick has shared four ways to improve the conversion power of the Facebook ads. On rethinking the campaign parameters, Resnick says, “Whether we’re talking about a Facebook ad’s image or a landing page’s copy, it’s important... [...]

Recently TechChrunch and Forbes reported that the Facebook Messenger user base has reached 1.2 billion users. The app currently features games, a chatbot platform, voice calling, video calling and camera with masks, frames, stickers and effects. It seems Facebook is set to monetize the huge user base now. According VentureBeat, Facebook is planning to expand Messenger home screen ads beta soon. This has come out from interaction of VentureBeat CEO Matt Marshall with Messenger head of product Stan Chudnovsky. Chudnovsky has been quoted saying: “[Advertising is] not necessarily everything, but... [...]

Entrepreneur’s Ben Angel has published a video to share information on Facebook advertising mistakes that marketers make. Ben says, “Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment. But, these people aren’t giving Facebook ads a chance to succeed, because they aren’t doing nearly enough testing to figure out how to create the right kind of ads on Facebook. It’s simple: The... [...]

Mashable has also announced ‘Complete Facebook Ads and Facebook Marketing Course’. This course teaches beginners and experts how to leverage Facebook to build stronger audiences and generate more revenue.. Mashable team says, “There’s no question Facebook marketing is an essential part of any modern marketer’s job description. This course will teach you how to profit from Facebook Ads, instead of throwing money at it carelessly. You’ll learn how to get a super low cost per click and nail down ways to generate recurring revenue every month. So if you want to make... [...]

With Facebook reaching 2 billion monthly visitors, it has become a lucrative option for the advertisers globally. Rightly created Facebook ads can help marketers achieve better advertising revenues. Entrepreneur writer Jennifer Spencer has shared three things that can help marketers build effective Facebook ads. On providing real content in the ads, Spencer says, “Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis.... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]

Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network. One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements. HubSpot’s Jonathan Taylor has shared nine Facebook advertising lessons based on a $100k Facebook ad spend. Taylor says, “In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising... [...]

Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost”. New value-based Lookalikes Facebook has also introduced new value-based Lookalikes to help advertisers include... [...]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT. The webinar participants will discover useful Facebook advertising strategies. Webinar speakers Matt Nelson, Senior PPC Account Manager, KlientBoost Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? 

Compared to other PPC platforms like AdWords, Facebook can... [...]

Facebook has opened its ad placement project in Instant Articles to all publishers. Initially,  under Facebook Journalism Project, the company had started testing ad units in the related articles section at the bottom of Instant Articles. According to Facebook Product Manager Harshit Agarwal, this new initiative of Facebook will help publishers increase their advertising revenue. More details are available in Facebook’s developer documentation. On combination of advertising and quality content, Agarwal says, “As always, our goal with ads in Instant Articles is to maintain the best... [...]