‘How Email Marketers Can Prepare For Inbox By Google’ – ‘Marketing Land’ Article
Tom Sather says, “In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined email client for Gmail, but focused on helping people manage their busy lives. The effort takes the best ideas from products like Google Now and Gmail as well as from upstart email apps like Mailbox.
The invite-only revamped inbox also aims to make an inbox experience that is more relevant in today’s mobile world, as its interactivity relies strongly on touch-screen-like movements like swipes.
In a Reddit Ask Me Anything, Inbox’s developers shared some hints as to what drove the development of the new interface and said they hope it eventually surpasses the current standard Gmail interface:
The way people use email has changed a huge amount since we launched Gmail. With Inbox, we took a step back and did a lot of research into how most people are using email today”.
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