Anton Eliasson says, “During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook’s hyper-surgical targeting possibilities... [...]

Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed,... [...]

Alan Coleman says, “The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled. Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook. Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Ginny Marvin says, “The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach that moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts business performance objectives first. For advertisers that want to drive app installs or traffic to their websites, the cost-per-click (CPC) will no longer take into account engagement actions such as comments, likes and shares. The calculation will focus solely on so-called “link clicks”. What counts as a link click? These... [...]

Facebook Campaigner is a simple-to-use application helping you promote your offers in the groups, pages, events, and profiles on Facebook and to do it with just one click. As you know, online or offline business needs new leads to survive. And not just any leads, a business needs quality leads and quality traffic. With Facebook Campaigner you can find more leads and drive more traffic to your website. The key is auto-posting in selected groups, pages, events, and profiles by Facebook Campaigner. Create as many campaigns as you like with Facebook Campaigner. For each, you can: • Monitor the status... [...]

Patrick Kulp says, “Video ads on Facebook are right around the corner. Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday. SEE ALSO: Think Facebook is a media powerhouse? Just wait til its video player takes over The social network is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube. Facebook... [...]

Baer says, “Facebook doesn’t just want to help you promote your website. Maybe they want to replace your website? Facebook announced that they are making yet another change to the news feed algorithm. This time they have determined that if you spend a disproportionate amount of time on a particular Facebook post, even if you do not engage with that post, even if you do not like it, if you do not comment on it, if you do not share it, if you just spend time on it, so you stop scrolling and you watch, read, etc., if you’re reading the comments, etc., then they will give it extra love, and... [...]

Lindsay Kolowich says, “Of Facebook’s 1.25 billion monthly active users, 44% Like their friends’ posts at least once a day — and 29% do it multiple times a day. That’s hundreds of millions of people interacting with content on the social network on a daily basis. So what motivates people to Like Facebook posts — and share them, and comment on them? And why should businesses care? Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, studies observing people browsing on Facebook found psychological indications... [...]

David Rodnitzky says, “Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is willing to pay the most for that inventory wins! It’s that “supply and demand” concept that you learn in Econ 101. That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of media buying — if these companies get to decide — will be driven by a combination of price and engagement. In other words, advertisers will be awarded inventory based... [...]

Martin Beck says, “Facebook is adding more signals to its ranking of video in the News Feed, adjusting the mix to make sure people see more of the videos they like on the social network. To do that, the company will expand on the traditional like, comment and share metrics and start also taking into account whether people are activating audio, making video full screen and other actions that indicate interest. Facebook has been surveying users about News Feed preferences and has learned that people don’t always like, comment on or share posts despite finding them meaningful. Such research... [...]