‘Why You Need a Facebook Video Strategy Right Now’ by Jay Baer
Baer says, “Facebook doesn’t just want to help you promote your website. Maybe they want to replace your website?
Facebook announced that they are making yet another change to the news feed algorithm. This time they have determined that if you spend a disproportionate amount of time on a particular Facebook post, even if you do not engage with that post, even if you do not like it, if you do not comment on it, if you do not share it, if you just spend time on it, so you stop scrolling and you watch, read, etc., if you’re reading the comments, etc., then they will give it extra love, and they will show it to more people in the news feed”.
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