David Mihm says, “Our engineering team has been hard at work on a number of behind-the-scenes improvements since the launch of Moz Local in March, but today marks our first major feature release–streamlined submission for individual listings and a killer duplicate-closure upgrade”. Moz Local Summer Updates MOZ Blog  [...]

Travis Bliffen says, “Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience. When you start preparing or refining your marketing strategy for 2015, I think you will find the following statistics will make the decision to implement SEO a very easy one. 1.Almost half of companies that implement inbound marketing efforts see a 25 percent greater ROI than companies that do not.  –CRM Daily 2.Leads generated through SEO close at around 14.6 percent while leads from other... [...]

Mehgan Recker says, “Answers to your top SEO questions, and a few search engine optimization myths dispelled, by our SEO expert. “SEO is evil.” That little gem was recently spoken to me during a call with a potential small business client, as he explained his exasperation of working with another firm to use SEO as a way to generate leads for his residential construction business“. SEO for Small Business Owners – Part 1 Business2Community.com  [...]

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What, and How of Blogger Outreach for Your Clients MOZ Blog  [...]

Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”. But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content MOZ Blog  [...]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing”. Local Event... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.) What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability. So how can we talk about those best-practices differently, particularly when we’re explaining... [...]

Peterd says, “In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com”.   Measuring... [...]

Peter Bray says, “What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I’ve found some interesting gems. Of course, it’s worth noting that aggregate”. Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) MOZ Blog  [...]

Marie Haynes says, “There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area. What is negative SEO? Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted”. Negative SEO: Should You Be Worried? If... [...]