The latest article on ‘Business 2 Community’ is titled “2013: The Year SEO Just Became Marketing”.Spencer Frandsen says, “Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the long-tail variety. We created content, and then Matt Cutts yelled at us.What worked and what didn’t was a constantly moving, ever changing, target. And, if you were too heavily invested in any one tactic, a change by Google could throw an entire... [...]

The latest article on ‘Website Magazine’ is titled “21 Local SEO Mistakes You Didn’t Know You Were Making”.Travis Bliffen says, “Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future.Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition.... [...]

The latest ‘Econsultancy’ blog post is titled “Planning and strategy for SEO: what should you be thinking about?”.Andrew Warren-Payne says, “If you fail to plan, plan to fail. It would be hard not to apply this to SEO.That’s why in compiling our SEO Best Practice Guide (which has just been majorly revised), we made sure we went to the experts in this area, so that people can get their organic search efforts off to the right start.I caught up with some of the contributors to this section to ask them some questions about planning and strategy. They provided me... [...]

The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”.John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building... [...]

The latest article on ‘Business 2 Community’ is titled “How to Start a SEO Business”.Scott Taft says, “Each month millions of websites are launched all over the world. Thanks to DIY website platforms like WordPress, WIX, and SquareSpace, that number dramatically grows each day. Owning a website that makes money is the new “American Dream”. In fact, I would billing will to bet it’s now a “World Dream”, not just an American dream. That’s where you come in. 90% of these websites are not properly optimized, and therefore are performing very poorly in search engines.... [...]

The latest MOZ blog post is titled “Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year”.David Mihm says, “We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year“.Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators... [...]

The latest article on ‘Website Magazine’ is titled “SEO Myths, Tips & Terrible SEO Advice”.Travis Bliffen says, “Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy.A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to... [...]

The latest MOZ blog post is titled “A Startling Case Study of Manual Penalties and Negative SEO”.Yonatan Dotan says, “This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included.Setting the PlotI am the head of SEO at yellowHEAD, an online... [...]

The latest article on ‘Business 2 Community’ is titled “WordPress Multisite Can Be Structural Advantage For SEO”.Phil Singleton says, “WordPress is by far the most popular content management system for small businesses.  It’s super easy to use and when structured properly, great for search engine optimization.  WordPress also gives you the ability to create a ‘website of websites’ or your own network of sites, on a single installation.You can find the official networking explanation of WordPress Multisite here.  We will not get into the background or specifics... [...]

The latest article on ‘Business 2 Community’ is titled “How to Maximize SEO on YouTube”.Spencer Frandsen says, “Hard to think that YouTube is the second largest search engine behind Google. Admittedly that fact can be missed by some due to YouTube being, well, a video hosting website. But many people use YouTube for any queries they may have to find what they need. After all, content being consumed in video form is a popular choice for most Internet users.Back when YouTube was a new entity , getting a video optimized for search was as simple as using a relevant keyword... [...]