The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promise of the headline. The goal of this new training is showing you how to do Video SEO, ranking videos so they appear on page 1, and doing it in a way that doesn’t require: 1. Making your own videos, unless you want to. 2. Appearing in your videos, if you make them, unless you want to 3. Recording your voice, unless you want to 4. Writing any scripts, unless you want to. You are simply ranking videos, and using them to build your business. The comprehensive training of Freedom... [...]

Ayaz Nanji says, “Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. The report was based on data from a survey of 286 marketing, sales, and business professionals from around the world (71%, B2B-focused; 29%, B2C). Some 72% of respondents say content creation is one of the most effective SEO tactics they employ; other top tactics are keyword/phrase research (48% cite), frequent website updating (34%), and relevant link building (33%)“. Marketers’ Favorite SEO Tactics and Metrics MarketingProfs  [...]

No matter how good your YouTube video is, if it doesn’t get views, it won’t sell anything for you. With millions and millions of videos on YouTube, you have to stand out from your competition to be noticed. There is new software from Vlad and Stoica that is getting a lot of interest because it is a complete YouTube marketing toolbox in one package, called Video Marketing Blaster Pro. The creators say, “Video Marketing Blaster Pro is the only Video Marketing Software that is able to Reverse Engineer the YouTube rankings system!” • This all-in-one software analyzes your... [...]

Jayson Demers says, “Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further. These moves are savvy, because local... [...]

Christopher Ratcliff says, “Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch. Last year I wrote a complete guide to setting up and running your own WordPress site along with an SEO for WordPress best practice guide. That latter SEO guide has become somewhat out of date now, so this is a revised and updated... [...]

Baer says, “A sunny day, unblemished by a single cloud in the sky. A masterful painting with not one stroke out of place. An hour of watching Jimmy Fallon without phones ringing, the door buzzing, or insipid ads playing in a loop. These are what I imagine perfection to be in my head. Most website owners I know tend to add their websites to that list. I would beg to disagree. Admittedly, you don’t need to hire a designer or even a developer anymore to build a half-decent website. Tools such as Weebly (great for launching themed blogs in an instant), Spaces (the latest for online stores with... [...]

Trevor Klein says, “We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members. Here’s a quick recap of the previous round-ups in case you missed them: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost... [...]

Jayson Demers says, “Building inbound links is a major headache for most search marketers, due to a painful combination of factors. Having a great inbound link profile is necessary to get any kind of search-engine-optimization visibility, but at the same time, building bad links can earn you a penalty and set you back weeks or months. Thanks to Google’s Penguin algorithm updates, the link building process has become somewhat simplified but also more difficult to tread, especially if you’re new to the world of SEO. If you’re concerned about your strategy or you’re just looking to... [...]

Derek S. says, “Security is one of the top priorities on consumers’ minds today and as they continue to move more of their lives into the digital world, companies must leverage technology that enables them to keep their consumers’ data safe. Distil Networks, a provider of bot detection and mitigation technology, has announced their findings from performing basic bot tests on various sites in conjunction with the Online Trust Alliance’s (OTA) Annual Online Trust Audit“. Bad Bots are Coming for You Website Magazine  [...]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword“. A Quick SEO Guide to Great Content Website Magazine  [...]