It is very important to keep yourself abreast of the latest trends and techniques in the SEO domain. You can beat the competition and win the right search spot with the concurrent knowledge. MOZ’ Brian Childs has shared a six-step plan to measure the impact of your SEO efforts. Childs says, “Well-defined goals are at the heart of any good digital marketing strategy, whether you’re doing SEO or PPC. Goals will differ by client and I’ve found that part of my role as a digital marketer is to help the client understand how to articulate the business goals into measurable actions... [...]

The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute. MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety —... [...]

MOZ has published another whiteboard Friday video featuring Rand Fishkin. In this video Rand shares the SEO best practices for canonical URLs. The MOZ team says, “If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid”. SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday  [...]

Search engine optimization is the core task for all marketers. Today search engines bring most of the business to brands as people consult Google, Yahoo and Bing before making a purchase decision. Apart from just knowing the SEO techniques it is also important to know about the SEO myths that prevail around. Entrepreneur contributor Jason Parks has listed five most common SEO myths. Jason says, “My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business. Myth... [...]

It is very important to update your SEO strategies depending upon the search engine changes and with the changing needs of your business. MOZ writer Roy Hinkis has shared five ways to realign the SEO strategies for your growing business. Hinkis says, “In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs. 1. Align your SEO strategy with the business strategy SimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise... [...]

MOZ’s Rand Fishkin has published a whiteboard Friday video sharing tips on how to tank a single brand website for a broad, plural search query with comparative intent. The MOZ team says, “Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms”. Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday  [...]

Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO. Dennis has explained the strategy in five steps. On securing links to important pages, Dennis says, “Pages need links to rank in search. But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. What we learned from doing this project... [...]

SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. Chris has offered advice covering baseline ranking, reviewing on-page SEO, establishing relevance between pages etc. Chris says, “Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You... [...]

Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and the like — ranked online content. Soon after, he launched Search Engine Watch and started hosting search marketing conferences. And... [...]

An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017. Solis says, “In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP... [...]