Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone. If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff. Knauss says, “As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility... [...]

Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search. This guide provides a complete overview of the basics of SEO according to the Google best practices. The following are the contents of the guide: Getting started Help Google find your content Tell Google which pages shouldn’t be crawled Help Google (and users) understand your content Manage your appearance in Google Search results Organize your site hierarchy Optimize your content Optimize your images Make your site mobile-friendly Promote... [...]

The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online. Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018. says, “I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand... [...]

Most SEO’s know what meta description is. Meta description is a character snippet that summarizes a page’s content. Search engines show the meta description in search results when the searched for phrase is contained in the description. The length of meta description is 160 characters. To help marketers win at search engine marketing in the coming year, MOZ columnist Dr. Peter J. Meyers has shared an article with tips and tricks on how to handle meta description in 2018. On the questions ‘do metas even matter?’, Meyers says, “Before we reveal the new limit, here’s... [...]

Search Engine Optimization is the key element that drives your revenue. Weather yours is a local business or a global, SEO is something you depend upon. Search Engine Land columnist Sherry Bonelli has shared five 5 local search tactics to help marketers perform better at SEO. Bonelli says, “Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘Image Link Building’. The MOZ team says, “Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images”. Image Link Building MOZ  [...]

Targeting local search helps your business reach out to a particular mass. Getting a good rank in local search is challenging since most businesses are trying to remain at the peak. Search Engine Marketing columnist Sherry Bonelli has shared five tactics to improve your local search performance. Bonelli says, “Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank... [...]

Marketing is a game of innovation and continuous learning. To improve your results you need to keep trying new ways to reach out and convince prospects to make a purchase. Many a times you succeed and sometimes face a failure. To help marketers avoid some some proven mistakes in their marketing process, MOZ columnist Miriam Ellis has share five most common marketing mistakes. Ellis says, “Here are 5 of the commonest foundational marketing mistakes I’ve encountered over the years as a Local SEO consultant and forum participant. If you run into these in your own work, you’ll be doing someone... [...]

Econsultancy  columnist Ben Davis has compiled seven experts’ predictions on the future of SEO in 2018. Davis says, “What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal ball with the help of some search experts. As usual, before we start it behoves me to point out some altogether more substantial reading material available to Econsultancy subscribers: SEO Best Practice... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Do Google’s New, Longer Snippets Mean for SEO?’. The MOZ team says, “Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.”. What Do Google’s New, Longer Snippets Mean for SEO? MOZ  [...]