Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’. Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience. Optimizing your website is like translating your content into the language of search engines and machines. Enable Higher Visibility In Search By implementing structured data markup, you unlock... [...]

Content Marketing Institute has published a new video ‘The Key to Remarkable Content? Predictable Processes’. The CMI team says, “Move fast and break things has long been the mantra of marketing disruptors. But unless you pause to set reliable standards and processes first, you won’t have a way to gauge the business value of your innovations. Developing an invisible, adaptable system might feel tedious, but Robert Rose asserts that it’s the key to producing measurable excellence, time and time again. For more details, read this week’s Rose-Colored Glasses article. So what... [...]

Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before. Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’. The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of... [...]

Tracking marketing metrics in 2025 is crucial for data-driven decision-making, optimizing campaigns, and maximizing ROI. With AI-driven insights and evolving consumer behavior, real-time analytics ensure competitive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Making marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso.... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive. Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’. The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]

SEO-driven content boosts traffic by aligning with search intent, using relevant keywords, and optimizing for readability. High-quality, well-structured content improves rankings, engagement, and organic visibility. Search Engin Land contributor Adm Riemer has published an article featuring five SEO content pitfalls that could be hurting your traffic. He says, “Here are the SEO pitfalls to avoid if you want to regain lost traffic or get back on a growth trajectory. 1. Writing blog posts based on keyword search volume Search engines prioritize content written for people because it provides... [...]

Ahrefs has published a new video ‘The Google Update That Destroyed 4 Of Their Websites’. The Ahrefs team says, “This is a story about a popular DIY blog that lost 75% of their traffic and income after a Google algorithm update hit their site. Learn how it all happened and what they’re doing now. Charleston Crafted is a DIY and home renovation blog that built their audience using Google SEO. After getting some traction, they quickly realized how powerful Google traffic was as a traffic source. They were getting hundreds of thousands of visitors every month and generating... [...]

In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings to systematically identify and capture the search... [...]

Index bloat occurs when a database accumulates excessive or unnecessary indexes, leading to increased storage usage and slower query performance. Regular index maintenance and optimization help prevent inefficiencies and improve database speed. MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’  featuring Tom Capper. The MOZ team says, “Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference... [...]

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding whether to invest in SEO? Read on for 10 benefits of SEO as you make your decision. 1. SEO Helps People Find Your Business  SEO helps people find your business when they look for information on search engines like Google. When your site... [...]