SEO-driven content boosts traffic by aligning with search intent, using relevant keywords, and optimizing for readability. High-quality, well-structured content improves rankings, engagement, and organic visibility.

Search Engin Land contributor Adm Riemer has published an article featuring five SEO content pitfalls that could be hurting your traffic.

He says, “Here are the SEO pitfalls to avoid if you want to regain lost traffic or get back on a growth trajectory.

1. Writing blog posts based on keyword search volume

Search engines prioritize content written for people because it provides solutions to users’ needs. They might use sitewide classifiers and human reviewers to assess this.

If every page and blog post is created solely to generate traffic based on estimated keyword search volumes, you’ve made it clear you’re prioritizing traffic over user experience (UX).

Anyone can export a list of keywords, questions, People Also Ask results, and phrases with search volume, then churn out blog posts for them using:

  • LLMs and AI.
  • Article spinners.
  • Human writers in a native language.
  • Outsourcing to content farms overseas.

Using a combination of these methods makes it even more obvious that the content is created for SEO rather than for actual users”.

5 SEO content pitfalls that could be hurting your traffic

Search Engin Land

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