Increased website traffic boosts visibility, attracting more potential customers and opportunities for conversion. This directly contributes to higher online income through ads, sales, or affiliate marketing. Ahrefs has published a new video, ‘How this Goat Website Makes $150K With Almost No Traffic’. The Ahrefs team says, “In this video, we break down the digital marketing and business strategy behind a niche website about GOATS that’s quietly making over $150,000 a year! You’ll learn: How they drive consistent organic traffic with smart SEO techniques The content... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should We Optimize For Keywords With High Search Volume Or Competition?’. He says, “A search for bark on a tree could be what it looks like or feels like, whether it’s a sign the tree is healthy or not, and questions about using it to determine the age or genus of the tree. “Bark” for a dog could refer to the specific sounds made by certain breeds, could indicate that the dog is sick, or the user is looking for ways to get a dog to stop barking or train a dog to bark on command. If... [...]
Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.” [...]
Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]
The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach The book that cost him $36,000. Ahrefs [...]
A SaaS landing page is a focused web page designed to showcase a software product, highlight its key features, and drive user sign-ups or trials. It combines compelling visuals, clear messaging, and strong calls-to-action to convert visitors into customers. MOZ has published the latest episode of the Whiteboard Friday video ‘Optimizing Your SaaS Landing Pages in 2025’ featuring Liraz Postan. The MOZ team says, “Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product... [...]
SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring Miracle Inameti-Archibong. The MOZ team says, “When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations... [...]
Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina Azarenko. The MOZ team says, “Discover three hidden technical SEO issues silently sabotaging your website! In this edition of Whiteboard Friday, republished from the Moz archives, SEO expert Kristina Azarenko reveals... [...]
Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]