Ahrefs has published a new video ‘Their SEO Strategy Changed Online Marketing Forever’. The Ahrefs team says, “In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how their SEO playbook became the gold standard for modern marketers. What you’ll learn: How they built massive traffic with strategic content The exact SEO tactics that turned readers into leads How they created content without blog posts The media acquisition... [...]

SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis. The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]

A strong content strategy is essential for building brand authority, engaging audiences, and driving consistent traffic. Without a clear plan, content efforts can become scattered, reducing impact and ROI. 4o The latest ‘Exposure Ninja’ video is titled ‘How Marketing Leaders Can Future-Proof Their Content Strategy’. This video covers the following: Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 How AI tools are reshaping content discovery, and why your brand needs to be positioned as... [...]

SEO in 2025 will be driven by AI, voice search, and user experience. Prioritizing high-quality content, E-E-A-T, and intent-based optimization will be key to ranking success. The latest ‘Exposure Ninja’ video is titled ‘How SEO Works in 2025’. This video covers the following: Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans Why zero-click search is escalating (and how to keep my brand visible... [...]

Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate. You’ll discover: The step-by-step process and tools to earn contextual, editorial links from top publications. Ways to combine data insights with expert commentary to... [...]

SEO podcasts provide valuable insights, trends, and expert strategies to help marketers stay updated and improve search rankings. They offer actionable tips on optimization, content strategy, and algorithm changes in an easily digestible format. Search Engine Journal contributor Roger Montti has published an article featuring the top SEO podcasts for 2025. He says, “The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on all aspects of search marketing. 1. Crawling Mondays... [...]

This is a reminder for the DMI webinar on March 18, 2025. In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March 18, 2025, at 1.00 pm EDT. The DMI team says, “Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings... [...]

HubSpot has published a new video ‘Leveraging Your Data for Growth’ from its Inbound 2024 event. The HubSpot team says, “Join us for a moderated fireside chat with Karen Ng, HubSpot SVP of product and GM of Operations Hub, and Jared Williams, SVP of engineering at HubSpot, as they discuss what’s new in Operations Hub this year, the importance of operations software for scaling businesses, and their vision for the future of data management in HubSpot.” It covers: Keynote Highlights and Exciting Announcements Making Data Useful: Insights from HubSpot Leaders Understanding... [...]

SEO-driven content architecture ensures a website is structured for optimal search visibility and user experience. By organizing content with strategic internal linking, keyword optimization, and clear navigation, it enhances rankings and engagement. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO-Driven Content Architecture’  featuring Adriana Stain. The MOZ team says, “Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating... [...]

Search Engine Land contributor Amanda King has published an article featuring seven tips for SEO newbies. She says, “This article covers several ways to build that foundational knowledge of search engine optimization. 1. Start with the business Whether you’re in-house or at an agency, resist the urge to jump straight into “solution mode” when beginning an SEO project. Instead of immediately focusing on meta tags, keywords, backlinks, or URL structure, start by understanding the business itself. Here are some key questions to consider as you browse the website: What product or service... [...]