Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Launching Search Central Live Deep Dive’. The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive... [...]

This is a reminder for the SEJ webinar on May 14, 2025. AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “How should you stay ahead as AI reshapes search? What do AI Overviews mean for your SEO strategy? What’s... [...]

Search Engine Journal has published an article answering the question ‘Is The SEO Job Market Undergoing A Major Shift?’. Roger Montti says, “Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult for experienced SEOs to get the jobs they are well qualified for. Short History Of SEO Jobs Twenty five years ago getting into SEO and earning a living was relatively easy. Many top corporations across all industries were hiring freelancers and... [...]

The latest Ahrefs Podcast episode is titled ‘How A Single Line Built A 50K+ Community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people to keep coming back Can a community continue without its founder? Why is TMM an Events Company vs a Media Company. Ahrefs    [...]

Optimizing websites for SEO is essential to improve visibility on search engines, attract organic traffic, and reach the right audience. It enhances user experience while ensuring content ranks higher for relevant queries. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Each section contains actionable steps you can implement right away. 1. Create High-Quality Content High-quality content is the foundation of successful SEO. Without compelling, valuable content that satisfies user needs, your other optimization efforts won’t... [...]

In 2025, SERPs are more dynamic and AI-driven, showcasing rich snippets, video previews, and interactive elements. This evolution demands smarter SEO strategies to secure visibility and capture user attention effectively. Search Engine Journal is hosting a webinar, ‘Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO’ on Tuesday, May 27, 2025, at 12.00 pm ET. The SEJ team says, “Organic search visibility can shift overnight, as AI Overviews and AI answer engines continue to replace traditional search engine results pages (SERPs). Unless... [...]

SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time. MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring Tom Capper. The MOZ team says, “Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you... [...]

An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms. Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially compared to the immediate impact of paid and social campaigns.... [...]

SEO topic clusters are a content strategy that groups related web pages around a central “pillar” topic to improve search engine visibility. This structure helps search engines understand content hierarchy and boosts rankings through internal linking and topical authority. MOZ has published ‘SEO Topic Clusters: Complete Guide, Examples & Free Templates’. Chima Mmeje says, “In content marketing, content should never exist in silos. When it does, it becomes harder to organize your site, build internal links, and scale content effectively. You risk creating duplicate... [...]

Actionable AI refers to artificial intelligence systems designed to provide insights that lead directly to measurable actions. It bridges data analysis and decision-making, enabling faster, smarter responses across industries. MOZ has published the latest episode of the Whiteboard Friday video ‘Actionable AI’ featuring Britney Muller. In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen. MOZ  [...]