TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target. This includes the tags for the videos. (And Google doesn’t show the tags, so this is insider information. • Analyze any YouTube channel (for example, your competitor channels) with a simple button click. This way, you can see what’s... [...]

Everett Sizemore says, “This is Inflow’s process for doing content audits. It may not be the “best” way to do them every time, but we’ve managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data. The fundamental parts of the process remain about the same across numerous types of websites no matter what their business goals are: Collect all of the content URLs on the site and fetch the data you need about each URL. Then analyze the data and provide recommendations for each content URL. Theoretically it’s... [...]

Isla McKetta says, “What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. You’d sign up immediately and maybe even promise me your firstborn. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process. Would all the traffic generated by that “perfect” headline be worth it? Help us solve a dispute It isn’t really that bad, but with all the emphasis lately on headline... [...]

Jane Intrieri says, “Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing the formula isn’t enough; SEOs must also know how to implement the elements of the SEO formula themselves. Below are the top 6 most essential SEO elements when beginning a new SEO strategy, and how to implement them. Targeted, Relevant, and Rich Content That Is Updated Frequently Incredible content marketing... [...]

Lindsay Kolowich says, “Wouldn’t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something works for other companies doesn’t mean it’ll work for you. While best practices can give you a great jumping-off point, if you really want your business to be successful, you’ve got to put these best practices to the test. Your company is different, your sample... [...]

Frank Spohr says, “Optimizing websites so they rank high in Google’s search engines is big business. Ranking in the number one position for a popular keyword can bring in roughly 36.4 percent of that keyword’s traffic to your website according to Optify’s 2010 CTR study. Ranking in the second position may seem like a safe bet, but study data revealed it only yields around 12 percent of the keyword’s traffic. The picture becomes grimmer as you drop into position three and below where click-thru rates drop into the low single digits with rank 10 bottoming out at 2.2 percent. With a... [...]

Cyrus Shepard says, “The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic. In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk! Of course, we knew we had to try this ourselves”. Experiment: We Removed a Major Website from Google Search, for Science! MOZ Blog  [...]

Verónica Maria Jarski says, “As search marketing’s importance increases, more companies need to create room in their budget for search marketing. But are they doing so? The following infographic, based on the State of Search report produced by Econsultancy in association with SEMPO, highlights key statistics about budget trends in search marketing from 2012 to today. One finding is that 54% of responding companies spent less than $1 million per annum on digital marketing in 2014. (By contrast, 4% of companies spent more than $100 million.) “Nearly half of digital marketing... [...]

Travis Bliffen says, “If you have been working in or around SEO very long, you already know that even the best laid plans can get you into hot water. Article directories, SEO press releases, guest posting and thin content Web 2.0 sites are just a few examples of effective strategies zapped by Google. I hate to be the one to break it to you, but if you are using SEO as a marketing strategy, you have to be prepared for the day that you lose organic rankings for a while why your strategy is revised and you work to please the almighty Google SEO Gods. That being said, today we are going... [...]

David Towers says, “On August 6 2014, Google announced that it is starting to use HTTPS as a ranking signal within the search results. While on the face of it, this might not seem like big news, it’s another instance of Google using its influence to put pressure on websites to conform to what it considers best practice. Google has said that right now HTTPS is a very lightweight signal which will affect less than 1% of search queries globally, but it has stated that this may change over time as Google encourages all site owners to switch from HTTP to HTTPS. As a result of this, we anticipate... [...]