Brian Childs says, “A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar. By the end... [...]

Kate Taylor Mighty says, “Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillionsearch queries are made on Google alone. A strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. If you’re not familiar with the... [...]

ML team says, “2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for SEOs and SEMs like you. Learning how to drive quality, targeted traffic from your efforts is the difference between success and failure and SMX West features 50+ sessions on SEO, SEM, Analytics, Content Marketing, Social Media and more. Join us at... [...]

Greg Sterling says, “Voice search and use of voice commands on mobile devices is on the rise. However, there’s still some embarrassment or reluctance to use it, according to a new survey of more than 900 US smartphone owners from Stone Temple Consulting. The survey found that people were more likely to use voice when they were alone at home or work. They were much less likely to talk to their devices in public. Men, younger (and older) users and higher income groups were somewhat more inclined to use voice; however, the differences by category were generally not significant. The exceptions... [...]

Pete Prestipino says, “While the appeal of rich snippet markup is obvious, many Internet retailers have been slow to take advantage of the opportunity on their product pages. Whether the reason for this is the complexity of doing so, or because their e-commerce platform just doesn’t support such an initiative, those merchants that do deploy rich snippets stand to capture far more attention on the search results pages than their competition. The benefit of adding markup (Microdata, RDFa, or JSON-LD) to product pages specifically is that it provides search engines an opportunity to... [...]

Pete Prestipino says, “Branded keywords are the terms (and phrases) that are directly related to a company/enterprise or its services/products. Most enterprises rank quite well for these terms and phrases but not everyone. Let’s take a closer look at SEO for branded keywords. It’s actually quite common for brands to monitor social media and organic searches for references to their specific brand name but they should also be researching the other terms consumers use in association with their brand name (as well as that of their competitors). Doing so can help brands understand... [...]

Barry Schwartz says, “Gary Illyes from Google has written a blog post named What Crawl Budget Means for Googlebot. In it, he explains what crawl budget is, how crawl rate limits work, what is crawl demand and what factors impact a site’s crawl budget. First, Gary explained that for most sites, crawl budget is something they do not need to worry about. For really large sites, it becomes something that you may want to consider looking at. “Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those... [...]

Jesse Boskoff says, “When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017. 1. Google’s Accelerated Mobile Pages (AMP) Google’s new AMP Project promises to deliver optimized content to mobile users at lightning speeds. An open-source project, AMP relies upon specialized HTML files that are designed to load at least four... [...]

A.J. Ghergich says, “What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, what, when, where, and how — tend to be great at earning featured snippets. Our... [...]

Pete Peranzo says, “Engagement. It’s what gets people to connect with your company through your website. Getting engagement from your audience is the biggest challenge we face online. How do you hook someone in so that they stick around when you get the on your site? One effective answer is to start with explainer videos. WHAT ARE EXPLAINER VIDEOS? An explainer video is a short and simple video that presents the basics of your business to visitors. They’re almost always animated and their sole purpose is to give the people watch a clear understanding of a product or service. The visuals... [...]