‘SEO Master: Earning a Rich Snippet for Product Pages’ – Website Magazine
Pete Prestipino says, “While the appeal of rich snippet markup is obvious, many Internet retailers have been slow to take advantage of the opportunity on their product pages.
Whether the reason for this is the complexity of doing so, or because their e-commerce platform just doesn’t support such an initiative, those merchants that do deploy rich snippets stand to capture far more attention on the search results pages than their competition.
The benefit of adding markup (Microdata, RDFa, or JSON-LD) to product pages specifically is that it provides search engines an opportunity to showcase detailed product information in the rich search results including image search”.
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