Pete Peranzo says, “Engagement. It’s what gets people to connect with your company through your website. Getting engagement from your audience is the biggest challenge we face online. How do you hook someone in so that they stick around when you get the on your site? One effective answer is to start with explainer videos.

WHAT ARE EXPLAINER VIDEOS?

An explainer video is a short and simple video that presents the basics of your business to visitors. They’re almost always animated and their sole purpose is to give the people watch a clear understanding of a product or service. The visuals are entertaining, and each image serves a specific purpose. There’s no extra fluff or filler here, only useful and palatable information.

Short is relative, but most explainer videos are generally 2-3 minutes long. Much longer than that and you’d risk visitors getting bored and moving”.

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