‘Branded Keywords: Low-Hanging SEO Fruit’ – Website Magazine
Pete Prestipino says, “Branded keywords are the terms (and phrases) that are directly related to a company/enterprise or its services/products.
Most enterprises rank quite well for these terms and phrases but not everyone. Let’s take a closer look at SEO for branded keywords.
It’s actually quite common for brands to monitor social media and organic searches for references to their specific brand name but they should also be researching the other terms consumers use in association with their brand name (as well as that of their competitors).
Doing so can help brands understand what aspects of their service or sections of a website are confusing or unclear to customers, enables them an opportunity to plan a content strategy to emphasize certain features or capabilities of the site or its products/services, and of course”.
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