Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear some SEO... [...]

Keyword research is the process by which you research popular search terms people type into search engines like Google. MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research. He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the... [...]

Search Engine Journal has published an e-book ‘How to Do Keyword Research for SEO: The Ultimate Guide’ explaining the keyword research process. It covers the following chapters: How to Get Started With Keyword Research for SEO How to Use Local Keywords to Rank Higher on Google Tips for Keyword Research & Content Localization Success 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed How To Use Social Media for Keyword Research Long-Tail Keyword Strategy: Why & How to Target Intent for SEO SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid How... [...]

When you want to check a specific website’s keywords, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. Ahrefs contributor Mateusz Makosiewicz has published an article featuring some useful advice on finding a website’s keywords. He says, “If you’re curious, here’s why you need a premium SEO tool. An old method for finding keywords was to view a page’s HTML code and look at these two parts of the code: <meta name=”keywords”> – This is where SEOs used to put their keywords back in the day to tell Google what... [...]

Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy. MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords. He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms. When we took to the SERPs to investigate who was unseating us, we discovered something equal parts... [...]

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published an article explaining long-tail keywords. She says, “Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have.” Long-Tail Keywords:... [...]

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published a comprehensive article on long-tail keywords explaining what they are and how to find them. She says, ” Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail... [...]

Keyword research is an important process in achieving higher SEO rankings. SimilarWeb has published a new report ‘The Complete Guide to Keyword Difficulty’ to strengthen keyword research process. The SimilarWeb says, “Looking to drive more organic traffic to your website?  The first step is building a data-driven search strategy. Get the guide and find out how to use Similarweb’s new keyword difficulty metric to qualify keywords and make strategic decisions to grow your traffic. You’ll learn when to go after more challenging keywords and when to target low-difficulty terms... [...]

Keyword research helps you identify the right keywords that help you achieve your SEO stake. Semrush has published a new video ‘Keyword Research Tutorial: 3-Step Process’ to help you improve your keyword research process. The Semrush team says, “In this video, I’ll show you how to find awesome keywords that your website can actually rank for. And you’ll also learn why all keywords are NOT equal. In fact: Some keywords will be a colossal waste of time, effort, and money to try to rank for. That’s why you need to understand a critical part of the keyword research... [...]

Google Autocomplete allows the searchers to complete their query by suggesting possible extensions of what they are currently typing in the Google search. MOZ contributor Ann Smarty has published an in-depth article on Google Autocomplete. She says, “Keyword research is exactly how SEOs have been using Google Suggest for ages — with much success. Google Autocomplete is perfect for discovering more specific and relevant phrases that searchers are using to solve problems or answer questions, as it extends your search query as you type it. If your query is searched a lot, Google will continue... [...]