Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am I likely to get if I rank for this keyword? What kind of content should I create to rank for this keyword? Are people searching for this keyword likely to become my customers? Finding the right answers to these questions will help you pick your battles... [...]

Effective keyword research enables you to discover priority terms, phrases, and questions to optimize your content for SEO. Seer Interactive contributor Ben Ballance has shared a comprehensive article on doing keyword research for better SEO performance. Ballance says, “Keyword research is one of the building blocks of SEO. And, really, any successful digital marketing. By uncovering and optimizing around how people search for your product or service, you are ensuring your content speaks the same language as your users. As an added benefit, search engines are more likely to understand the... [...]