Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.

Semrush contributor Kelly Lyons has published an article explaining long-tail keywords.

She says, “Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords.

Here are examples of very broad “head terms” that aren’t long-tail keywords:

  • coffee filters
  • iced coffee
  • marketing agency
  • marketing expert

See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have.”

Long-Tail Keywords: What They Are & How to Find Them

Semrush

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