Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.

Semrush contributor Kelly Lyons has published a comprehensive article on long-tail keywords explaining what they are and how to find them.

She says, ”

Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords.

Here are examples of very broad “head terms” that aren’t long-tail keywords:

  • coffee filters
  • iced coffee
  • marketing agency
  • marketing expert

See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have.

Here are some examples of targeted keywords that are long-tail keywords:

  • homemade coffee filters
  • make iced coffee at home
  • content marketing for SaaS
  • content marketing strategies for software

See how these keywords are long and highly specific? Those are telltale signs of long-tail keywords.”

Long-Tail Keywords: What They Are & How to Find Them


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