Google Autocomplete allows the searchers to complete their query by suggesting possible extensions of what they are currently typing in the Google search. MOZ contributor Ann Smarty has published an in-depth article on Google Autocomplete. She says, “Keyword research is exactly how SEOs have been using Google Suggest for ages — with much success. Google Autocomplete is perfect for discovering more specific and relevant phrases that searchers are using to solve problems or answer questions, as it extends your search query as you type it. If your query is searched a lot, Google will continue... [...]

You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics. Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace. She says, “Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords are getting obsolete Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index. And they succeeded. It... [...]

Keyword research is a crucial factor in content generation. With right keyword selection, you can create content that targets your prospects. Inc. contributor Peter Roesler has shared some useful insights into improving content lead generation with keyword research tips. He says, “It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online. When you develop an SEO strategy, the first step is keyword research. However, how you do this for your homepage is unique to what you... [...]

Keyword research allows you to identify the right terms that can help you increase your chances of ranking in Google search. Search Engine Watch contributor Ann Smarty has shared three critical keyword research trends you must embrace. She says, “We seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords... [...]

Comprehensive keyword research helps you identify the words and phrases that may work best for your business to feature in the search engine result pages (SERP). Search Engine Watch contributor Ann Smarty has published an article highlighting three critical keyword research trends you must embrace. She says, “If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” In the meantime, Google’s understanding... [...]

Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you... [...]

The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source of keyword data. And it is also the go-to place for SEOs to analyze their impressions, clicks, and keyword rankings. But in order to see this data, you have to actually rank for these keywords. In this video, we share our thoughts on how accurate Keyword... [...]

A keyword mapping tool is a piece of software that assists in SEO keyword research. This is the deep research you’ll need to conduct if you’re auditing your site’s SEO or setting up a keyword map. Elegant Themes contributor Haley Walden has published an article highlighting six best keyword mapping tools for improved SEO. She says, “Ready to learn about some of the SEO keyword mapping tools available to you? Let’s jump in. 1. Ahrefs Ahrefs is an all-in-one SEO keyword research tool designed for anyone to be able to use, whether beginner or expert level. This tool offers an array of... [...]

MOZ has published the latest episode of Whiteboard Friday video ‘How to Use STAT to Discover Extra Value in Your Keyword Data’ featuring Zoe Pegler. The MOZ team says, “Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. ” MOZ  [...]

Keyword research is one of the most important processes when it comes to running successful SEO campaigns. It helps you find and target the right keywords to get more web traffic. Content Marketing Institute has published a new video ‘Ideas to SEO: Turn Blog Topic Ideas into Juicy Keywords’ to help you create great blog topics that work as keywords. Watch this video to learn: How to creatively search for keywords using your existing ideas How to create prompts for high-value keywords to inspire you How to minimize copy editing time post-keyword research. Content Marketing Institute  [...]