Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort.

Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’.

Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way.

Step 1. Get To Know Your Audience

While you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important aspects of creating SEO-friendly content: audience research.

Whether you’re new to a company or you’re an industry veteran, starting the keyword research process with a deep dive into the industry you’re writing about is imperative to understand your target audience.

Here are our go-to places to learn about a new target audience:

  • Sales calls: By listening to your customers describe their problems, you can get a better idea of how they would search for solutions to those problems. You can do this by utilizing sales tools that record and organize your sales calls, giving you valuable insights and patterns you can leverage in your keyword research process.”

Keyword Research: A 6-Step Guide for 2023

Siege Media

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