Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google.

Search Engine Land contributor Tom Demers has published an article on using ChatGPT for keyword research.

He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things:

  • It’s great and a major time-saver for some tasks.
  • It’s much worse than what you already do for other tasks.
  • To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output.

All of these things are true when using ChatGPT for keyword research. To help you navigate the process, let’s explore:

  • Keyword research functions ChatGPT is good at (with specific prompts).
  • Keyword research functions ChatGPT is not good at.”

How to use ChatGPT for keyword research (with actual prompts)

Search Engine Land

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