Keyword mapping is a process of assigning keywords to the relevant pages and creating a logical structure of the website based on keyword research.

Search Engine Journal has published ‘Keyword Mapping: A Beginner’s Guide’ explaining the importance of mapping out your keywords as an essential part of a successful search engine optimization strategy.

Viola Eva says, “There are several benefits to keyword mapping.

First is that it organizes your content effectively, which not only aids in Google’s understanding of how relevant this URL is for a search query but also makes it easier for your content creators to write and easier for readers to understand.

More than that, it helps you create and maintain an internal linking strategy.

Ideally, you want your pages to contextually link from one to another. This helps search engine crawlers index your pages while helping visitors find what they’re looking for.”

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