The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. These findings come from Econsultancy’s State of Search Marketing Report... [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “Personas: The Art and Science of Understanding the Person Behind the Visit”. iPullRank team says, “With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step“. Personas: The Art and Science of Understanding the Person Behind the Visit MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”. Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors. Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu... [...]
The latest MOZ blog post is titled “Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More”. Sarah Bird says, “Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started. This is a long post. Here are some convenient links to whatever tickles your fancy: Four Big Investments in 2013 Community & Customers“. Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Five Powerful Offline SEO Tactics”. Phil Singleton says, “SEO is not just something that you do through a keyboard. There are many offline tactics and actions you can take that may help with your website’s search engine visibility. Registered Trademark: Kansas City SEO® 1. Register your trademarks with the USPTO. While there is no data or study correlating higher organic rankings with trademark registration, there is substantial data and many studies that point a possible correlation between online brand strength... [...]
The latest article on ‘Business 2 Community’ is titled “Why Consistent Blog Content Boosts SEO & Builds Authority”. Dechay Watts says, “One of the most helpful SEO practices a marketer can do for a business is to blog once a week. As an inbound marketing agency, we recommend this practice for every client. The clients that take us up on this advice and let us implement a weekly blog for them see traffic to their site increase within 6 months. Most see traffic double within a year. As this graph shows, the organic traffic to one client site nearly tripled last year“. Why... [...]
The latest MOZ blog post is titled “Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014”. Cyrus Shephard says, “”Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey. Today, Moz is proud to present the results“. Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014 MOZ Blog [...]
The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic versus AdWords benefit of the doubt for big brands versus absolute apathy toward smaller entities the importance of identity versus total wipeouts of those who are clipped mixed messaging on how to use disavow & the general... [...]
Savvy marketers have always known that by giving the search engines the information they want about their site, their rankings will rise. The problems is that in its quest to give searchers the best results possible, Google is constantly changing its algorithm. As Google changes, marketers have struggled to keep up. The latest changes (known as “Hummingbird”) have been especially disruptive. The old paradigm of trying to dominate keywords is not as effective as it was in the past. Now, Google is looking for more from websites than what keywords it finds. With Hummingbird’s algorithm,... [...]
The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”. Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine. In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques... [...]