The latest MOZ blog post is titled “Personas: The Art and Science of Understanding the Person Behind the Visit”.

iPullRank team says, “With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step“.

Personas: The Art and Science of Understanding the Person Behind the Visit

MOZ Blog

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