The latest article on ‘Business 2 Community’ is titled “Social Media Vs. SEO – What’s More Important For Small Businesses”. Harry Trott says, “I was recently talking to one of my small business clients on their internet marketing strategy. The client owns a home renovation company near London and they wanted to build a massive Facebook page that they could use to reach out to all people in the city. According to my client, “I should have such a huge following that anyone in London who needs to renovate their house will think of me”. The buzz around social media has... [...]
Archive for the 'Search Engine Marketing' Category
‘Social Media Vs. SEO – What’s More Important For Small Businesses’ – ‘Business 2 Community’ Article
The latest ‘Web Marketing Today’ blog post is titled “Local SEO for Multiple-location Businesses”. Dustin Christensen says, “Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities. Here are five steps to improve your local organic traffic, and, more importantly, provide a better user experience to potential customers searching in a specific... [...]
For the past 9 years, Matt Callen and his team have developed a number of products, many of them directed to the challenge of SEO in a changing marketplace. Their goal has always been a replicable system for ranking websites. In their pursuit of this goal, they have created dozens of SEO software programs, linking networks, SEO services, and traffic-getting products. SEO is their obsession. Today, at 12 Noon EST, they are releasing Rank Recon. This is brand new SEO and competition analysis software that has dome a good job of reverse engineering Google’s algorithm for ranking sites. It shows... [...]
The latest ‘Econsultancy’ blog post is titled “Mobile SEO: what should you be thinking about?”. Andrew Warren-Payne says, “Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide. To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date. One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him... [...]
The latest post on ‘Copyblogger’ Blog is titled “Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it)”. Demian Farnworth says, “ This isn’t supposed to be happening. Your 8-year old website with the domain registered 10 years out is getting outranked by websites less than a year old with auto-renewal on. And you thought the age of your website meant authority. But the problem is this: domain age alone doesn’t grant you authority, and your domain registration strategy doesn’t impact your search rankings quite like you think it might. Your site’s content... [...]
The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Rachel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]
The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“. The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday MOZ Blog [...]
Major personalities in your niche have a wide circle of influence. Their voice counts when people are making decisions. Finding and getting to know the influential authorities can be a boost to your business success. That’s why Mark Thompson and AuthoritySpy does all the hard work of searching the web for authoritative/influential people based on your keyword/niche. It finds links to their social media accounts and it and organizes them into a format that makes it easy for you to check out their profiles found from across the web. 1. You jusr enter in a keyword or niche 2. Sit back as... [...]
The latest article on ‘Business 2 Community’ is titled “The No-No’s Of Search Engine Marketing”. Spencer Frandsen says, “Search engine marketing is essentially paying to generate web traffic to your site. The goal is to purchase ad space throughout the Internet, which in turn leads people to click on the ads and then visit your site. The most common mechanism for doing so is through Google AdWords, although there are other options on search engines like Yahoo! and Bing. It’s also referred to as pay-per-click advertising, and in the past, SEM was a blanket term for both... [...]
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “We know that Google tends to penalize duplicate content, especially when it’s something that’s found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies? In today’s Whiteboard Friday, Rand offers three ways for marketers to include that content while... [...]