The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“. The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday MOZ Blog [...]
Archive for the 'Search Engine Marketing' Category
Major personalities in your niche have a wide circle of influence. Their voice counts when people are making decisions. Finding and getting to know the influential authorities can be a boost to your business success. That’s why Mark Thompson and AuthoritySpy does all the hard work of searching the web for authoritative/influential people based on your keyword/niche. It finds links to their social media accounts and it and organizes them into a format that makes it easy for you to check out their profiles found from across the web. 1. You jusr enter in a keyword or niche 2. Sit back as... [...]
The latest article on ‘Business 2 Community’ is titled “The No-No’s Of Search Engine Marketing”. Spencer Frandsen says, “Search engine marketing is essentially paying to generate web traffic to your site. The goal is to purchase ad space throughout the Internet, which in turn leads people to click on the ads and then visit your site. The most common mechanism for doing so is through Google AdWords, although there are other options on search engines like Yahoo! and Bing. It’s also referred to as pay-per-click advertising, and in the past, SEM was a blanket term for both... [...]
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “We know that Google tends to penalize duplicate content, especially when it’s something that’s found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies? In today’s Whiteboard Friday, Rand offers three ways for marketers to include that content while... [...]
The latest article on ‘Website Magazine’ is titled “How YOU Can Be Popular in Search Forever”. Pete Prestipino says, “There sure are a lot of suggestions when it comes to optimizing a website for search engines. In the past month alone, for example, Bing has said exact match domains don’t influence position in website ranking, and Google has said the tactic of guest blogging is done. Couple these recent declarations with the vast existing maze of guidance that confounds struggling digital enterprises and confuses already established companies, and it makes a white... [...]
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest MOZ blog post is titled “Filthy Linking Rich: How to Passively Attract Valuable Links”. James Agate says, “The best ideas for “building links” seldom arrive whilst you are sat there thinking of ways you can build links. I don’t mean to start off on the wrong foot here and provide you with one of those posts that proclaims “just hit publish” and links will rain down from the sky if your content is “great” enough. We’ll be getting links with the process I am talking about today, but there are also a whole load of benefits besides links... [...]
The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”. Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide. None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search. Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein ofBrowser Media about on-page optimization“. SEO: what you... [...]
The latest MOZ blog post is titled “6 Principles of Service Design to Help You Reach Your Customers”. Maria Hayhow says, “One of the most commonly repeated messages in today’s online marketing is that it’s all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson“. 6 Principles of Service Design to Help You Reach Your Customers MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”. Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33). Overall paid search spend also increased year over year (YOY), by 37.4%,... [...]