The latest article on ‘Website Magazine’ is titled “How YOU Can Be Popular in Search Forever”. Pete Prestipino says, “There sure are a lot of suggestions when it comes to optimizing a website for search engines. In the past month alone, for example, Bing has said exact match domains don’t influence position in website ranking, and Google has said the tactic of guest blogging is done. Couple these recent declarations with the vast existing maze of guidance that confounds struggling digital enterprises and confuses already established companies, and it makes a white... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest MOZ blog post is titled “Filthy Linking Rich: How to Passively Attract Valuable Links”. James Agate says, “The best ideas for “building links” seldom arrive whilst you are sat there thinking of ways you can build links. I don’t mean to start off on the wrong foot here and provide you with one of those posts that proclaims “just hit publish” and links will rain down from the sky if your content is “great” enough. We’ll be getting links with the process I am talking about today, but there are also a whole load of benefits besides links... [...]
The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”. Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide. None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search. Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein ofBrowser Media about on-page optimization“. SEO: what you... [...]
The latest MOZ blog post is titled “6 Principles of Service Design to Help You Reach Your Customers”. Maria Hayhow says, “One of the most commonly repeated messages in today’s online marketing is that it’s all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson“. 6 Principles of Service Design to Help You Reach Your Customers MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”. Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33). Overall paid search spend also increased year over year (YOY), by 37.4%,... [...]
The latest ‘SEO Book’ blog post is titled “Measure For Business Benefit”. Peterd says, “Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun – Matt has “called it” on guest posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging... [...]
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren’t unique. In today’s Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work“. Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs MOZ Blog [...]
Google drives a lot of traffic to a lot of websites. How about yours? If your site is ranked near the top for major keywords, you can’t help but get traffic. But getting to the top requires working smarter. Matt Callen’s new Traffic Recon makes it easier to because it shows you what Google is thinking in is ranking. Traffic Recon is detailed video training that reveals Callen’s proven SEO link building methods. The training makes sense to non-experts and can be applied to your own sites right away. Many marketers make a lot of mistakes in backlinking, from choosing the keywords... [...]
The latest article on ‘Website Magazine’ is titled “30-Plus Search Marketing Tools”. Pete Prestipino says, “Search engine optimization remains one of the main drivers of website traffic today. And, like many digital initiatives, success depends on know-how and available tools. In today’s Mastering Search newsletter, Website Magazine editors have compiled 30-plus search marketing tools, from Web-based offerings and resources to software and automation platforms. These search marketing tools contain features to help with keyword research, analytics, performance monitoring,... [...]