Ginny Marvin says, “Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time. “There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or banner,” said Scott Button, Founder and CEO at Unruly. Button adds, “Facebook premium video ads are set to shake up the video ecosystem and Unruly is now providing advertisers with... [...]

This new software is the second-biggest announcement of yesterday. Too bad Apple got in the way with its multiple announcements. But for marketers, PressPlay may be the more important announcement, despite all the hype around the new Apple consumer hardware and services. If you are looking for a flexible, powerful video player solution, PressPlay is the place to look. The creators, Mark Thompson and Matt Callen, learned from all the popular player solutions previously available, They made their new player superior to all of them. Here are some of the things you will see in PressPlay • A Page... [...]

In the movie “The Graduate”, the one word for successful businesses of the future was “plastics”. For online marketers today, the one word is “Video”. Online video can get opt-ins, hold attention during a presentation, drive viral traffic and bring in sales like nothing else. Increasingly, sites without video are dropping in rankings. Take a look at the first page of Google for your keyword. How many of the top 10 have videos on the page? If you look at the top selling products on Clickbank; it’s the same. Most of them have video on their sales page. For... [...]

Seth Fiegerman says, “Facebook is quickly transforming into FaceTube. Facebook revealed on Sunday that its users have viewed an average of 1 billion videos each day on the social network since June. Roughly two-thirds of those views are happening on mobile. “The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about,” Fidji Simo, Facebook’s project management director for video, wrote in a blog post. “And more people than ever before are seeing, sharing and expressing themselves with video on... [...]

Amy Gesenhues says, “Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, earning a ten percent conversion rate. Twitter was the least effective platform for the front-end of a campaign, instead offering more value during the middle of the sales funnel”. Study: YouTube... [...]

Mark Thompson and Matt Callen are continuing their free training, on the way to launching a new product later this week. If you haven’t already seen their prior training, you can see the first video here: Free VSL Training Video. and the second video here: Video Sales Page Training #2 For their third training activity, they decided to make it live, rather than pre-recorded. It happens Monday night, at 8 PM EDT: Live training for Video Sales Pages. On this live training call they will share their expertise on: • 10-Step “No Fail VSL” Formula (they will go in depth, more... [...]

Mark Thompson and Matt Callen just released Video Sales Page Training #2 in their training series on creating and using video on sales pages, squeeze pages and more. If you missed video 1, it is still available on the same page as video 2. In this new 16 minute training video, Thompson and Callen reveal more secrets of using video in a profitable online business. For example: • How to save big money on hosting for videos, without giving up all the functionality of premium video hosting services like Wistia • How to boost conversions by 400% using video • How to turn boring old... [...]

Have you ever wondered, “How can I convert my disengaged visitors into subscribers, and even more important, into paying customers?” Mark Thompson and Matt Callen just finished creating a full training series in which they share their tested answers to this question. In this free series, they explore how to create and use Video Sales Letters, and they give you a step-by-step Copy & Paste system that you can use to make your own video sales letters. Ultimately, this will be a set of four videos. One is available now, and the second will be available tomorrow. Along with tis first... [...]

Ginny Marvin says, “This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of the company, Ramaswamy led Google Shopping’s transition to a paid platform in 2012 and AdWords Enhanced Campaigns last year. Among other efforts, he’s overseeing this month’s switch to Shopping Campaigns, a kind of Product Listing Ads... [...]

Amy Gesenhues says, “Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on a poll conducted by marketing research firm Demand Metric and sponsored by Vidyard, the video marketing benchmark report included survey data from 235 respondents representing B2B, B2C and agency... [...]