Amy Gesenhues says, “What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with the viewer? “Our consumers are increasingly viewing videos across their screen of choice, so we’re always looking for effective ways to engage with them during that experience,” says Taco Bell’s... [...]

Isaiah Jackson says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a few... [...]

Gary Lipko says, “Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot. In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to increase their spend. At the end of 2013, that 93% was corroborated by another source, and a year later, MarketingProfs and Content Marketing Institute found that 76% of B2B content marketers were using video, and that it was highly effective for them. Then, on the eve of 2015,... [...]

Ginny Marvin says, “A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable. To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product... [...]

Michael Litt says, “If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because they didn’t know what the first step should be in building a video marketing strategy. Let’s remove the guesswork from the equation... [...]

Gina Broom says, “Everywhere you look right now you can see the virtual cries that “THIS IS THE YEAR OF VIDEO MARKETING!” In fact, as I browsed the internet, researching this topic, I saw that claim absolutely everywhere. The video phenomenon is a huge hype all over the internet, and it’s intimidating. Many marketers think of video as a quicksand pit designed to swallow time effort and money for little reward — especially as they don’t feel qualified to make something that could compete in the world of”. The Video Marketing Funnel: Proof it Works and 5 Easy Steps... [...]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the“. 3 Ways to Optimize Your Video Content for Mobile John Chow’s Blog  [...]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and video is formatted to fit my screen. If I have trouble engaging with the content, I’ll skim over to another website. It’s that simple! In this post, I want to discuss video content and marketing because it’s important your content is optimized... [...]

Christopher Ratcliff says, “Kate Dale is the head of brand and digital strategy at Sport England and was responsible for leading its phenomenally successful #ThisGirlCan campaign. Today at our brand new Video Masterclass event, a conference brought to you by Econsultancy and Marketing Week, Kate Dale spoke about the campaign and how it achieved genuine engagement. Sport England’s campaign soft launched in October 2014, with a prime-time national TV campaign launching in January 2015“. Seven video marketing lessons learnt from #ThisGirlCan ‘Econsultancy’ Blog  [...]

Greg Ball says, “In our the first article in this series, we discussed the different types of videos that can help improve your company’s profitability.  We talked about the importance of “moving the needle” in the right direction with the use of your company’s funds. Among the different types of videos that can help produce an excellent return on your investment, we discussed testimonial videos and demonstration videos. There are other types of videos that when properly produced, can also make a significant contribution towards improving your bottom line. Social Media Videos Today,... [...]