Patricio Robles says, “I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps. In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant at Instagram and Vine guides. However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light. Hopefully this should help you make the most out of... [...]

Patricio Robles says, “Advertisers have embraced video ads and many are pouring more and more of their digital budgets into them, but it turns out that they suffer from the same viewability problem that has plagued their display ad cousins. That’s according to a newly-published study conducted by one of the biggest ad companies, Google, which says that 46% of desktop and mobile video ads it serves outside of YouTube never had the chance to be seen. Of the unviewed ads, 76% never appeared on screen and the other 24% didn’t meet the Media Rating Council’s standard for viewability,... [...]

Derek Newton says, “Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends in online communications have flared up and faded away while online video has slowly built an audience and boosted its infrastructure. The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong. At the very least, it won’t be as good as it needs to be so it can easily stand out from the rest“.  4... [...]

MarketingSherpa team says, “Publishers Clearing House is winning the real-time marketing game. Their online brand, PCH.com, has delivered a personalized message to every visitor while they’re on the site, and each message has been customized to fit what the visitor is doing on the site. Since February 2013, this has helped Publishers Clearing House increase: Time spent on its site by 43% Overall engagement by 46% Revenues per 1,000 visitors by 12% Here’s an overview of how the team achieved this: Step #1. Identify two personas through simple audience segmentation Engaged... [...]

Greg Sterling says, “You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business that also happens to make a browser. Opera says it works with “90 percent of the Ad Age Top 100″ and reaches a billion mobile uniques monthly. It also claims that “17 percent of the global [mobile] advertising spend [is] driven by Opera Mediaworks.” Challenging a similar claim by InMobi, Opera says it’s the largest independent mobile advertising company globally“. Mobile... [...]

Christina Warren says, “Periscope co-founder Kayvon Beykpour was at TechCrunch Disrupt Tuesday, talking about his app, Android and of course, the Pacquiao-Mayweather fight. TechCrunch’s Sarah Lane opened the interview by asking Beykpour about the much-discussed Periscoping of the “fight of the century,” as well as the larger discussion about the platform in the context of piracy. Beykpour thinks some of the discussion has been overblown. “There was an order of magnitude more articles written about Game of Thrones on Periscope than there were steams,” he said. Still,... [...]

Shayna Marks says, “Every day, people watch hundreds of millions of hours on YouTube and generate billions of views. Every minute, 300 hours of video are uploaded to YouTube. Every month, 1 billion unique visitors are watching content on the site. Marketers are well aware of video’s impact. In fact, 72% of them used YouTube to market their business in 2014. But, has YouTube’s fame phased out with the evolution of native video launched by Twitter and Facebook? As brands and companies evolve their content marketing strategy, YouTube may have a reason to be scared“. Native Video:... [...]

Jami Oetting says, “When I was young, I would scour the store shelves and the rotating displays looking for key chains, mugs, and other cheap novelties with my name on them. I was still too young to understand the idea of mass production. I thought that if I searched long enough, eventually I would find a match. A token with my name on it — assumingly made for me — was something special. People are drawn to things that are specifically tailored, targeted, and customized for them. And that’s why personalization tactics are so effective — a brand uses the information you... [...]

David Wallace says, “Video can be a great way to connect with your audience and increase brand awareness; there is a reason companies spend millions of dollars on Super Bowl ads each year. But most small to medium sized businesses can’t necessarily afford big-time advertising budgets. For many companies, a good online video helps engage your audience and tell your story, but it doesn’t necessarily need to be a viral or national sensation. It can be intimidating when watching expensive commercials or elaborate corporate videos by large companies; especially when imagining how a great... [...]

Patricio Robles says, “Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie.   In advance of next week’s NewFronts, Yahoo has unveiled a new native video ad format. As detailed by AdAge’s Tim Peterson, the new ads, which will appear on the Yahoo Homepage as well as its digital magazines and mobile apps, play automatically on mute and can be viewed full screen if a user chooses. In an effort to address concerns about viewability, advertisers are charged for an ad view only after three seconds. If a user... [...]