Brad Jefferson says, “In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand.Despite brands’ ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their... [...]

Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research firm eMarketerThursday.Facebook’s revenue share is expected to reach 26.9 percent in 2017, up from 23.8 percent in 2014. Twitter’s share is predicted to hit 6.8 percent, up from 3.7 percent in 2014.In contrast, eMarketer expects Google’s... [...]

CMO.com reports, ” Consumers are 27 times more likely to click through online video ads than standard banners.” Because video can attract so much attention and hold interest so well, maximizing the power of your videos is key to improving your success.In Peter Beattie’s new Video Ad Rival adds several interactive functions to your online videos.Here are some of the benefits of this new software:■ Add your own promo videos to the beginning of any video you want, to promote anything you choose.■ Add banner ads (or any graphic that you want) and make it pop up in your video... [...]

Signe Brewster says, “If you are interested in sharing a video across the Web, you probably start by uploading it to YouTube or Vimeo. Facebook wants in on that action, and as of today allows videos uploaded to the site to be embedded elsewhere.During an F8 keynote address Wednesday, product marketing manager Deborah Liu announced anyone can now grab the embed code from their Facebook videos. “This dramatically increases the potential reach of your content,” she said.But not anyone’s ability to make money from video. Upload a clip to YouTube and you can get paid based on... [...]

Lisa Furgison says, “Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page”.5 Unconventional Ways to Create Videos That Engage Facebook FansVerticalResponse Blog [...]

Samantha Murphy Kelly says, “Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds.Twitter is currently testing a video feature that lets some videos play automatically when it’s visible in someone’s feed, according to an AdAge report. A small pool of U.S. users accessing the social network on an iOS device reported seeing videos start without hitting play earlier this week.AdAge indicates that the test applies to Promoted Video ads, clips uploaded directly via Twitter’s app and videos in its Amplify program, which helps brands... [...]

James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape. In a recent CMI / Marketing Profs study, 76% of B2B marketers said that they plan to use video as a content marketing tactic in 2015.Creating video and hosting it on your company site or sending it out on social media is a way to show that your brand... [...]

Ayaz Nanji says, “Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen.More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found.Some 71% of households that subscribe to streaming video services are white, 12% are Hispanic, 10% are black, and 5% are Asian-American, according to Nielsen.Below, additional findings from Nielsen’s NPM panel and SVOD market break.Over one-third (35.2%)... [...]

Martin Beck says, “One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received by the audience.Sure the audience is enormous — Facebook says videos get more than 3 billion views daily — but the social network counts as a view a person’s pause on a video for at least three seconds.How much of your marketing message can get through in three seconds?Plenty, according to a Facebook-commissioned study by Nielsen. The study found lift in ad recall, brand awareness and purchase consideration even... [...]

Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion.Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear).But does that mean you can retool your 30-second TV spot for digital channels and then sit back... [...]