Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]

Matt McGee says, “If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years. Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too. Though she didn’t give any specific numbers, Mendelsohn confirmed that Facebook users are posting less... [...]

Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about. And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results. So, adding inbound marketing... [...]

Ben Davis says, “This week saw Econsultancy’s Future of Digital Marketing conference take place in London. One of the speakers was Nic Newman, former journalist, product manager and now an academic, researching changing media. Nic delivered a terrific assessment of the current state of video in media, leaning on insights from the Reuters Institute’s Digital News Report. Here is some of what was covered. Social media is disrupting TV as chief news source Video means that social media users do not have to turn the TV set on to catch up with the news. Discovery and in-depth analysis... [...]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content... [...]

Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales. So it’s no surprise that 69% of marketing, sales, and business professionals have used video marketing, and another 31% are planning to. Part of Google’s algorithm... [...]

Matt Byrom says, “Video has fast become a highly popular tool for many businesses to increase brand awareness, inform consumers about their product or service, and bring in more sales. Which is great news. So long as people can find your video of course. Now although search engines do like video content, they aren’t very good at the whole watching and understanding what that video content is all about. So you kinda have to spell it out for them, and there are a few tricks that you can do to ensure that your video can be easily found. Check out these four ways that’ll help you... [...]

Nick Barber says, “If your idea of “doing video” means having a YouTube channel, then you need to up your game. While a freemium player like YouTube can be an important part of an overall video strategy, it shouldn’t be the only part. We detail that and more in Forrester’s Vendor Landscape: Online Video Platforms For Sales And Marketing. Last year marked the first time that digital video outpaced every other online activity in time spent. It even eclipsed social media. If your customers are spending time with video, then you need to be there too. Online video platforms or OVPs used... [...]

Ruchard Smith says, “The modern era of entrepreneurship is pretty discrete when it comes to strategies and executions. Days are gone when trial and error methods used to work like charm. Organizations are thin on time as every second there is a new competitor, breathing down their neck. Over the years, businesses have been expressive and this brings us to the willful adoption of visual content as a part of the entrepreneurial strategy. The best thing about videos is the information presented in an engaging manner. With visual content popularizing with each passing day, it is imperative of... [...]