Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?). But I understand why you might not be ready to dive... [...]

Ayaz Nanji says, “The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks. The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada. Some 18% of respondents say they watch 10+ hours of video each week, up from 12% who said the same in 2015. Half of the consumers surveyed say they watch between one and four hours of online video each week”. The State of Online Video in 2016 MarketingProfsne... [...]

Patricio Robles says, “Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world’s largest social network would “probably” be “all video” in the next five years. Consumers love video and advertisers can’t get enough video ad inventory. As a result, publishers and media companies are increasingly doing whatever they can to embrace video. Historically, video production has been a costly undertaking.... [...]

Rachel Lindteigen says, “Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand completely differently from the way the e-com team speaks about it. Let’s look at the options: Marketing team The marketing team is likely a... [...]

Penny C. Sansevieri says, “These days, it’s hard to miss the fact that video — especially livestreaming — is a big and powerful way to deliver your message. In fact, livestreaming apps are already dominating social media conversation and will continue to do so as more people start using them. Now with new opportunities like Periscope, Blab and Facebook Live Video, it’s tempting to jump onto the video livestreaming bandwagon. But which channel makes the most sense for you? First, let’s look at some of the more popular ones. Facebook Livestreaming In the past few months many... [...]

Sanjay Dholakia says, “If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask? That’s an excellent question. A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, from sales to content management and beyond. The old model is changing. Organizations have historically existed with single-process systems like the ones I just mentioned that each had their... [...]

Barry Levine says, “Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns and plan accordingly. The new Industry Forecaster is available in the premium version of its True Reach video benchmarking and planning platform, which tracks viewings, shares and other performance measures of video content or video ads released by more than 7000 brands in 240 industry verticals on the web or in apps. The company said the new capability is the “first predictive video analytics tool for media planning.” It extrapolates... [...]

James Stew says, “Video is just getting bigger, particularly in how it impacts your business. Whether you choose to shoot recorded video, go live on Facebook or perhaps Snapchat your audience, there’s no doubt that video has the potential to change your business in a massive way. However, a lot of people I speak to just don’t see how video can be incorporated into their existing business model or blog. This is a completely valid hesitation, considering we are all strapped for time, and it sparked my curiosity. What are the best ways for a blogger to use video on their blog to build their... [...]

Malinda Wilkinson says, “How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That’s account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing, has stated, “In its purest form, account based marketing has been around forever.” When B2C and B2B companies started realizing the need for more personalized marketing, marketers developed a new, targeted strategy; and in 2004 ITSMA... [...]

Caleb Cousens says, “You’re scared. How on earth are you going to create quality video content that people are actually going to watch? First off, you don’t have a good camera; second, you don’t have any idea how to edit video; and third, as if the first two reasons weren’t crippling enough, you don’t have the slightest clue about what sort of content you would want to create. But you know without a shadow of a doubt that your brand, blog, or business needs to have a video component. Your competitors are doing it, and even Mark Zuckerberg has predicted we are... [...]