Eric Hinson says, “January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.2 (highlight to tweet) The... [...]

Amy Gesenhues says, “In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook would put Live video right alongside News Feed, Friend Requests and Notifications tells you how committed the company is to winning the live battle it’s fighting with Twitter/Periscope. In addition to moving Facebook Live front and center in its app,... [...]

Jonathan English says, “Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Well, it’s simple. You just need to energize the situation. How Video Content Energizes Your Funnel Video content... [...]

Tamar Weinberg says, “Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming. As you may recall, Instant Articles are a way for publishers to put their content within Facebook for a seamless user experience that doesn’t cause delays, especially on mobile. Instant Articles encourage publishers to promote their content and use their own advertising; Facebook gives them 100 percent of the revenues if sold directly (or 70 percent if sold via Facebook). With its launch to... [...]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy. Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service. If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option. This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the... [...]

Tommy Wyher says, “Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem. The latest video technologies allow companies to interact with a wide range of audiences, like never before. Below are some of the most effective ways video technology can help your online business. Related Article: Press Play: The Evolution of Video Marketing Create a Greeting Video A greeting video is the perfect solution if you want to introduce yourself, your business and the products and services you have to offer to... [...]

Ryan Skinner says, “Here’s an interesting discrepancy: Marketers and agencies fuss over how many people subscribe to a brand’s YouTube channel. Yet, the ease of subscribing suggests little commitment, and YouTube buries notifications of new videos from subscribed channels.* Thus, in the context of a report I’m writing, I hypothesized that YouTube subscribers were worthless; brands that had collected thousands of subscribers had only a number. Nothing more. And I tested the hypothesis. Take 60 brands with at least 1K YouTube channel subscribers (the average was 350K). Count views for... [...]

Tamar Weinberg says, “Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015. Digiday reports that a small group of users are being given the ability to test video ads on the image-sharing platform. The company is also testing the video ad product internally. Sources are saying that the videos autoplay when a user stops scrolling over them. The ideal video length is still being determined. The video ads will not replace Cinematic... [...]

Cassie Nelson says, “Though too many leads certainly isn’t a bad problem to have, it can be a problem nonetheless if a company’s marketing efforts are being driven by lead volume rather than lead quality. It would be great if every person that came through the funnel was an ideal candidate for the product or service you’re offering; but, realistically, that’s not the case. Through lead management, B2B marketers can properly assess the lead gen process and maximize the outcome, giving Sales and managers the tools to get the volume under control and to focus on the quality. Lead... [...]

Matt Byrom says, “We’re three months into the New Year already. Can you believe it? A new year always brings new challenges, particularly for marketers. We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low. Video marketing is continuing to rise, becoming more and more of a sure bet for marketers. But hearsay is not enough to base your entire strategy on. You need facts. You need figures. Well, you’re in luck. Take a look at these 10 standout video metrics for 2016: Increased Organic Traffic Sixty-two percent... [...]