Amazon achieved 55% share in Black Friday sales
According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday.
Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day.
Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion rate, Amazon was only second on Thanksgiving Day among the top 50 online retailers at 6.6% and fourth on Black Friday at 7.7%. On Thanksgiving Day, the conversion leader was photo-services site Shutterfly (No. 46) at 8.0%, with OldNavy.com coming in third at 6.3%”.
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