According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday.

Don Davis says, “ and followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) was fourth on Thanksgiving and fifth on Black Friday, with fifth on Turkey Day and fourth the following day.

Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion rate, Amazon was only second on Thanksgiving Day among the top 50 online retailers at 6.6% and fourth on Black Friday at 7.7%. On Thanksgiving Day, the conversion leader was photo-services site Shutterfly (No. 46) at 8.0%, with coming in third at 6.3%”.

Amazon captures 55% of Black Friday transactions among top online retailers

Internet Retailer

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